Make Anywhere a Road
Insight: To a kid, anywhere is a road when playing with HotWheels
Idea: All of our surroundings have the potential to be a road. So why not make them one?
We took "Make Anywhere a Road" even further with this augmented reality activation. Start Your Engines is an augmented reality racing game that allows users to scan into the game and race within their current environment. This example allows anyone to start their engines and race around the airport to kill time waiting for their flight. This OOH activation can also be seen in the subway, bus stops, and even event centers. There isn’t a place that can’t be made into a road.